Victoria Redshaw on Trend Forecasting

 

This year’s Decor + Design Show 2014, formerly Decoration + Design. Same exciting show, now with a new name and new interior innovators!

Trend forecasting is so much more than design and colour; it’s a study of societal, consumer behaviour and cultural shifts. Changes that will impact on your business success. To remain successful you need to be flexible, creative, innovative and ahead of the trends. But which ones?

We chatted to leading futurist Victoria Redshaw from Scarlet Opus about trend forecasting and her experience at Decor and Design Show 2014.

 

Producers  – Phil Rose & Ron Brown

Camera & Director – Ron Brown

Editing – Miru Song